Industry
Supply chains, brands, greenwashing, and transparency
The fashion industry is opaque by design. Supply chains span continents, environmental claims are hard to verify, and 'sustainable' brands may not be what they seem. Our industry coverage investigates how fashion really works—the economics, the supply chains, and how to spot greenwashing.
Key Statistics
Key Terms
Supply Chain Transparency
The extent to which a brand discloses information about where and how its products are made, including factories, materials sourcing, and labor conditions.
Greenwashing
Marketing that makes products appear environmentally friendly without substantive environmental benefits. Common tactics include vague claims, irrelevant certifications, and highlighting minor improvements while ignoring larger impacts.
Living Wage
The minimum income necessary to meet a worker's basic needs including housing, food, healthcare, and education—typically 2-5x higher than minimum wages in garment-producing countries.
Fast Fashion
A business model based on rapid trend turnover, low prices, and high volumes. Fast fashion brands may release 50+ collections per year, compared to traditional fashion's 2-4 seasons.
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Frequently Asked Questions
How can I tell if a brand is actually sustainable?
Look for specific, verifiable claims rather than vague language like 'eco-friendly' or 'conscious.' Check for third-party certifications (GOTS, B Corp, Fair Trade). Research the brand's supply chain transparency, material sourcing, and end-of-life programs. Be skeptical of brands that highlight minor green initiatives while their core business model remains unsustainable.
Why is fashion so hard to make sustainable?
Fashion's complexity—global supply chains, seasonal pressure, low margins, and consumer expectations for cheap, new styles—makes systemic change difficult. True sustainability requires transforming the entire system: slower production, higher prices, better wages, and consumers who buy less and keep longer.
Are expensive brands more ethical?
Not necessarily. Price doesn't correlate with ethics. Some luxury brands have poor labor practices; some affordable brands are certified fair trade. Research specific brands rather than assuming price indicates values.