KNOT
FASHION THAT FITS · STYLE THAT LASTS
Featured Story
Fit & Sizing
Why Clothing Sizes Don't Exist
A calm explainer on inconsistency and why fit feels random.
Sizes are marketing artifacts, not measurements. Vanity sizing, brand drift, and the reality of human variance make labels unreliable.
4 min read·Knot Magazine
Editor's Picks
Fit & Sizing
Made-to-Measure vs Bespoke vs Custom
Clear differences, when each makes sense, and why cost varies.
Fit & Sizing
Why Online Clothing Returns Are So High
Fit uncertainty, cost to brands, and what better sizing looks like.
Sustainability
Fast Fashion vs Made-to-Measure
Which is more sustainable when you factor fit and longevity.
Sustainability
What Happens to Clothes That Get Returned?
The hidden journey of returns, resale, and waste.
Sustainability
Environmental impact, ethical fashion, and the circular economy
Fit & Sizing
Body measurements, sizing systems, and fit technology