Blogs
Short reads on fit, circularity, and building quietly with craft.
Fit & Sizing
Why Clothing Sizes Don't Exist
Fit & Sizing
A calm explainer on inconsistency and why fit feels random.
Sizes are marketing artifacts, not measurements. Vanity sizing, brand drift, and the reality of human variance make labels unreliable.
How to Measure Your Body (Most Guides Are Wrong)
Fit & Sizing
Practical, non-fussy steps to get repeatable measurements at home.
Most guides skip the basics: posture, tape position, and consistency. This shows how to measure so results repeat.
Made-to-Measure vs Bespoke vs Custom
Fit & Sizing
Clear differences, when each makes sense, and why cost varies.
Made-to-measure adjusts a base pattern. Bespoke builds from a personal block. Custom toggles details. Choose based on use and budget.
Why Online Clothing Returns Are So High
Fit & Sizing
Fit uncertainty, cost to brands, and what better sizing looks like.
Returns are mostly fit failures. They cost margin, create waste, and annoy customers. Better sizing reduces all three.
Sustainability
Fast Fashion vs Made-to-Measure
Sustainability
Which is more sustainable when you factor fit and longevity.
When you include lifespan and returns, made-to-measure often wins. Fit drives how long garments stay in wardrobes.
What Happens to Clothes That Get Returned?
Sustainability
The hidden journey of returns, resale, and waste.
Most returns don't go back to shelves. Many are liquidated or destroyed. Fit accuracy can shrink this waste stream.
The Real Environmental Cost of Guessing Your Size
Sustainability
How misfit fuels waste and how to cut it down.
Guessing size adds transport, repack, and disposal. Measuring once can eliminate repeated shipments.
Technology
How AI Body Scanning Works Using Only a Phone
Technology
From video to a usable body map—privacy-respectful and fast.
A short pipeline: capture, mesh, landmarks, and pattern mapping. Built to run with privacy in mind.
3D Body Scans vs Size Charts
Technology
Why charts break and how scans solve real-world variance.
Charts assume averages; bodies aren't average. Scans capture slope, rise, and asymmetry that charts miss.
Why Virtual Try-On Isn't Enough
Technology
Visualizing drape isn't the same as verifying fit.
Seeing a garment on an avatar helps, but without body data and pattern mapping, fit risk remains.
From Video to Perfect Fit: Digital Tailoring
Technology
Linking capture, pattern adjustment, and make-ready.
Digital pipelines connect capture to pattern changes. Humans stay in the loop for quality and taste.
Craft
Why Clothes Used to Last Longer
Craft
Materials, make, and why durability shifted.
As production scaled up, fabrics got thinner, construction got cheaper, and care habits changed. We unpack what quietly shifted—and how to buy pieces that will actually stay.
The Psychology of Fit
Craft
Why we keep certain garments for years.
Fit drives attachment. Pieces that move with us become identity—worth designing for.
Tailoring Isn't Old-Fashioned
Craft
It just wasn't scalable—until now.
Tailoring stalled because scale was hard. Digital capture and pattern automation bring it back.
Designing for Bodies, Not Trends
Craft
A calmer approach to wardrobes that stay.
Trend churn ignores real bodies. Body-first design builds longer-lived wardrobes.